Marketing Success draws upon the real-life practical experience of Christian businessman Tony Gattari, who headed up the Harvey Norman Computer and Communications division, overseeing the growth from $12 million to a massive $565 million in 9 years. Through his experience and working as a corporate/business advisor and trainer to over 100 businesses worldwide, with fellow co-author Shaun Mooney, the book highlights the power of marketing.
Here you will learn low cost practical marketing strategies to create a perception of value so to eliminate the issues of “price”. This hard hitting, no nonsense book is a must read for all those in business who desire to accelerate their sales and profits immediately! Marketing success is esential reading for Christian business owners and not for profit organizations.
Australian Financial Review: "They show how to diagnose, implement consistent marketing strategies and measure the results using low cost marketing strategies."